Dog gut health · in the works

More good years start in the gut.

We're Hutch and Wendy. We wanted fresher than kibble for our three dogs, and the fresh brands were priced out of reach. So we're building a daily powder that supports their digestion. Your crew is next.

Jack, a black Lab mix, sitting on tile and grinning at the camera while Figgy, a red Chow mix, smiles behind him.
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The whole reason

Three crunchy pups, three reasons why.

Jack is allergic to chicken and picky about the rest. Figgy is a senior getting around on three legs. Pip is a young Chihuahua mix who burns energy like it's free.

Three dogs, three sets of needs, one food budget. Fresh food helped, but we couldn't keep up with the prices for all three. Crunchy Pup started in that gap.

Read our story →
Figgy and Jack on the kitchen floor, both looking up at the camera expectantly.

Why the gut

Good days start with a good gut.

Digestion

A settled stomach shows up everywhere. Appetite, energy, and yes, the backyard.

Skin and coat

A balanced gut supports healthy skin and a coat worth bragging about.

Everyday defenses

A healthy gut helps support your dog's normal immune function.

General wellness support, not medicine. Anything that worries you about your dog belongs with your vet.

Figgy and Jack seen from behind, sitting side by side on wooden steps and looking out over a marsh with palm trees.
Figgy and Jack, keeping an eye on the marsh. This is what it's all for.

What we're making

A gut-health powder, coming when it's right.

One small scoop on the food your dog already eats. That's the whole routine.

  • Probiotics, prebiotics, and digestive enzymes, with soothing fibers like pumpkin
  • Made with picky eaters like Jack in mind, gentle enough for seniors like Figgy
  • Safety confirmed by qualified third parties before anything reaches a bowl
  • Fresher support than kibble alone, without the steep price tag

It's in development now. Nothing is for sale yet, and we won't rush it. When it's ready, Club members hear first and get 20% off.

Join the waitlist

Meet the crew

Three dogs. Three sets of needs.

Jack, a fluffy black Lab mix, lying on carpeted stairs with his tongue out.

The gentle giant

Jack

Big Lab energy. Allergic to chicken, suspicious of new food, devoted to everyone.

Figgy, a red Chow mix with pointed ears, standing in the living room and looking into the camera.

The senior statesman

Figgy

A Chow mix with three legs, some arthritis, and zero self-pity.

Pip, a small white and tan Chihuahua mix with big feathery ears, looking at the camera.

The chief of chaos

Pip

Small Chihuahua mix. Huge motor. No off switch that we've found.

More about our three →

Hutch kneeling by the stairs, offering Figgy a small scoop of gut-health powder to sniff.

The Club

Every Club dog is a VIP.

VIP means Very Important Pup. When you join the Crunchy Pup Club, your dog gets a spot in our VIP gallery. Their name, their photo, their story.

It's free, and it's the heart of this whole thing.

Visit the VIP gallery

Fair questions

Things you're probably wondering.

When can I buy it?

There's no date yet. The powder is in development, and we won't sell it before it's right. Club members hear first and get 20% off at launch.

Will it cost like fresh food?

No. We started this because we couldn't afford fresh food for three dogs. The powder is being built so you won't face that same choice, whether you feed multiple dogs or one big one.

How do I know it's safe?

Nothing reaches a dog until qualified third parties confirm it's safe. We're working with an NASC-certified manufacturer, and every batch will have a certificate of analysis on file. Our own three eat what we make.

What if my dog is picky?

We live with two picky eaters, so every batch has to pass Jack and Figgy before it passes anyone else. And if your dog turns their nose up at launch, tell us. That's the feedback we want most.