Presales coming soon

Instant Harvest Beef Broth

Beef broth food topper mix for dogs

A powdered beef broth that dissolves as soon as it hits water. Pour it over your dog's usual food. Made with beef, beef liver, pumpkin, sweet potato, chia, and flax, plus a probiotic blend.

Presales open soon. Founder's Waitlist members get in 72 hours before everyone else, with 20% off their first order.

The Founder's Waitlist is open.

Figgy, a red Chow mix with pointed ears, looking up at the camera with his mouth open in a smile.
Packaging concept. Final design may change.

Why broth?

A scoop of beef broth for the food they already eat.

It goes on top of kibble, freeze-dried, or whatever your dog eats now. Their food stays the same. Dinner tastes like steak.

  • Tastes like steak

    Beef and beef liver are the first two ingredients, so every scoop leads with beef.

  • Supports healthy digestion

    Pumpkin, chia, flax, and organic agave inulin are in the mix, along with a probiotic blend and a yeast culture postbiotic.

  • Adds water at mealtime

    Every scoop goes into water, so dry food comes with some moisture.

The Founder's Waitlist

Get on the list. Get in first.

Presales open once our store is ready. Here's what joining now gets you.

  • 72 hours of VIP early access

    Waitlist members can order for 72 hours before presales open to the public.

  • 20% off your first order

    Our thank-you for helping bring the first run to life.

  • Subscribe-and-save priority

    When early inventory is limited, subscribe-and-save members get priority access to what's available.

  • Updates from the build

    Product development news and launch details, by email.

Easy as 1, 2, 3

Scoop, water, serve.

  1. 1

    Scoop

    One scoop of Instant Harvest Beef Broth.

  2. 2

    Add water

    Pour water over the powder. It dissolves right away, with little or no stirring.

  3. 3

    Serve

    Pour it over their usual food as a broth.

Same scoop, a few ways to use it. Less water makes a thicker gravy that soaks into kibble or freeze-dried food. More water makes a lighter broth.

What's in it

The full ingredient list.

This is the current formula. If anything changes before the final label, this list changes too.

Protein and steak flavor

  • Beef powder
  • Beef liver powder

Supports healthy digestion

  • Flax seed
  • Chia seed powder
  • Pumpkin powder
  • Organic inulin agave
  • Yeast culture (postbiotic)
  • Probiotic blend: Bacillus coagulans, Bacillus subtilis, B. longum, E. faecium, Lactobacillus casei, L. acidophilus

Vegetables and kelp

  • Kelp meal
  • Sweet potato
  • Tomato powder
  • Carrot powder
  • Spinach powder

Freshness and mixing

  • Sunflower lecithin
  • Citric acid
See the list in label order
  1. Beef powder
  2. Beef liver powder
  3. Flax seed
  4. Chia seed powder
  5. Kelp meal
  6. Sweet potato
  7. Tomato powder
  8. Carrot powder
  9. Spinach powder
  10. Pumpkin powder
  11. Organic inulin agave
  12. Sunflower lecithin
  13. Citric acid
  14. Yeast culture (postbiotic)
  15. Probiotic blend: Bacillus coagulans, Bacillus subtilis, B. longum, E. faecium, Lactobacillus casei, L. acidophilus

Manufactured in the U.S. with an NASC Preferred Provider. NASC is the National Animal Supplement Council.

Why presales

Early dog parents are helping launch the first run.

The formula is finished. It was developed with canine nutrition expertise, and now we're preparing for our first production run.

Presales will help pay for that first run, and sales from it help fund the next manufacturing order. Everyone who orders early is helping bring the first batch to life. The 20% off is our thank-you for being early.

Presales open once our Shopify store is ready, and Founder's Waitlist members hear about it first.

Our story

Three dogs share our couch, and most of our decisions.

We're Hutch and Wendy, a science instructor and a psychology professor. Jack, Figgy, and Pip are the reason Crunchy Pup exists.

Sharing life with dogs keeps us learning how to care for them a little better. Instant Harvest Beef Broth grew out of that everyday life with our three, and we've been living with the routine ourselves: scoop, water, dinner.

We'll keep sharing what we learn as we go, including the parts that change.

  • Jack, a fluffy black Lab mix, lying on carpeted stairs with his tongue out.

    The gentle giant

    Jack

    An 80-pound Lab with a short list of foods he'll accept.

  • Figgy riding in a small blue wagon on a neighborhood walk, ears up.

    The senior statesman

    Figgy

    A Chow mix with three legs and zero self-pity. Long walks come with a wagon.

  • Pip, a small white and tan Chihuahua mix with big feathery ears, looking at the camera.

    The chief of chaos

    Pip

    Small Chihuahua mix. Huge motor. No off switch that we've found.

On video

See the crew in action.

Short videos from life with Jack, Figgy, and Pip. Follow along for new ones on YouTube, Instagram, and Facebook.

The long-term dream

Someday, rescues too.

We want to build Crunchy Pup into a business strong enough to help dog rescues and wildlife rescues, close to home and around the country. It's a goal we're working toward, and we'll tell you when it's more than a goal.

Presales coming soon

Be first when presales open.

72 hours of VIP early access and 20% off your first order. All we need is your email.

The Founder's Waitlist is open.